Peeks - Family run since 1946
We are a family owned, family run company founded in 1946 by Charles W Peek. Charles’ son John took over as MD in 1986 and in March 2011 his son Nick took on the role.
At first we produced Christmas cards and toys from a small shop in Bournemouth. The business expanded by developing fundraising games & equipment and wrapped children's party presents, forcing the company to relocate to larger sites twice in their first decade.
Christmas Decorations and Theme Decorations were later added to the product range and in 1998 the company moved again, this time to its present site at Reid Street, Christchurch boasting over 40,000sq ft of warehousing, an equally large area of parking and the addition of Peeks Party Store.
Peeks Vision Statement
“Our Vision is to be the natural first choice mail order supplier of Christmas, Theme and Party Decorations and the market leader in the supply of Fundraising Games & Equipment to fundraisers in the U.K.”
Charles W Peek formed the company in 1946 based in Tuckton, Bournemouth
1946 The original wholesale business sold giftware to seaside resort towns in the South via Sales Representatives and Agents.
1954 By the mid 1950's Children's Rides and SideShow Equipment were being hired to Corporate Sports and Social Clubs, Carnivals and Fetes.
1960 Gift wrapped toys for Children's parties were added to services offered to Sports and Social Clubs together with Christmas Decorations and Novelties.
1960's Giftware wholesale business ceased and Sales & Marketing shifted from sales representatives to duplicated catalogues. Fundraising games & equipment were added to the Hire equipment and also marketed to charities and schools.
1970's Following the arrival of John Peek and Robert Eveleigh in the 1970's, colour catalogues marketing Christmas Decorations & Novelties were sent to Hotels, Pubs and Restaurants as well as the existing clubs.
1980's Theme Decorations were added in the 1980's to give a seasonal spread.
1986 Charles Peek retires and John Peek moves to Managing Director
1995 www.peeks.co.uk launched Gift-wrapped toy business was sold to Abbey Distributors.
1997 Party Animal European wholesale division was formed selling party goods to retail party stores throughout the UK and Europe.
1998 Company relocated to Reid Street, Christchurch having sold the two existing sites to developers. A retail party store "Party Animal Superstore" was launched at the new premises.
1999 The Hire division was sold in 1999 to give more space and resources to Party Animal with the goodwill sold to a local company and the equipment sold off.
2001 Party Animal wholesale division was passed to Anniversary House to allow the company to focus on its core business of Themes & Christmas Decorations, Fundraising Games & Equipment and the retail Party Store.
2002 The retail store was re-launched as "Peeks Party Store".
2003 Nick Peek joins the board as a Director. Serendipity Sam's Play & Party Centres leased 10,000sq ft of warehousing space.
2004 Complete range of Peeks mail order and Party Store products available on one newly re-developed website www.peeks.co.uk
2007 Ian Matthews joins the company as Director
2009 Robert Eveleigh retires as Sales Director
2011 John Peek retires and Nick Peek moves to Managing Director. New website developed for www.peeks.co.uk with new ranges and improved functionality added
2017 New computer system installed, and eBay & Amazon stores added
2018 Trevor Arthur joins the company as Director
Our Vision is to be the natural first choice mail order supplier of Christmas, Theme and Party Decorations and the market leader in the supply of Fundraising Games & Equipment to fundraisers in the U.K.